Homely House — Rental Management & Discovery Portal
Connecting property discovery, automated lease lifecycles, tenant self-service, and fleet handover operations into a unified PropTech platform driving +28% lease velocity.
Project Overview
Real estate leasing and fleet vehicle management have historically been mired in paper contracts, manual bank confirmations, fragmented messaging threads, and disputed condition logs. Prospective tenants endured 5-day application review cycles while property owners struggled to reconcile monthly rent payments across dozens of units.
As Senior UI/UX Designer, I led the complete product transformation for Homely House: creating an intuitive property discovery portal paired with automated tenant screening, digital lease signing, live maintenance tracking, and GPS-stamped fleet vehicle handovers.
The Challenge
The existing customer journey was severely fractured between independent systems: tenants browsed properties on one portal, uploaded income proofs over unencrypted emails, signed PDFs manually, and coordinated vehicle keys in person.
This fragmentation resulted in high tenant churn and frequent disputes regarding initial property condition. We needed to unify the entire tenant and landlord journey into an automated, transparent digital pipeline with bulletproof audit trails.
The Outcome
We designed a frictionless digital pipeline featuring automated credit checks, integrated electronic signatures, digital key handover coordination, and a mobile self-service portal for instant maintenance requests with photo verification.
Within 60 days of launch, Homely House experienced a +28% increase in lease closing velocity, reduced application approval times from 5 days to under 4 hours, and dropped property condition disputes by -40%.
Visual Showcase & PropTech Flows
2-column opposing scroll gallery. Scroll up and down to inspect property discovery listings and tenant management dashboards.
"Smit took our complex multi-stakeholder property management workflows and transformed them into a joyful, world-class product experience. The positive feedback from both landlords and tenants has been overwhelming."
